The music executive, entrepreneur, professor and author’s latest book, about digital-age public relations strategies, has just been released.
The field of public relations is as old as the news industry itself and, like media, has changed substantially in today’s digital age. Traditional public relations practices consisted of press releases, media tours and building relationships with reporters and producers. Though these practices still play a major role in strategic campaigns and branding strategies, the tech boom has ushered in exciting new distribution methods, most notably, social network channels. These new platforms offer marketers greater ability to connect directly with their target audiences and, for the first time ever, allow marketers to track their campaign results in real time. But they also present new challenges and pitfalls that today’s marketer will need to be mindful of when publicizing their ventures in today’s digital market. In his new book, Public Relations and Media: PR Strategies for the Digital Age, Mathew Knowles, M.B.A., Ph.D., presents a bite-sized-yet-comprehensive manual into the most effective ways to navigate through this feverish new publicity landscape. Pages are filled with easy to use tips and practices that both seasoned pros and novices will find helpful.