"My mission in life is
to motivate and educate."
Author, professor, lecturer, public speaker, entrepreneur, music executive, artist manager and founder of Music World Entertainment (MWE) would be the words used to sum up the professional career of Mathew Knowles, Ph.D.
Based out of Houston, MWE is one of the world’s leading music and entertainment conglomerates, with record sales exceeding 450 million worldwide, having worked with Chaka Khan, Earth Wind & Fire, The O’Jays, Destiny’s Child, Solange and Beyoncé, just to name a few.
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The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. From the ease with which people and news travels, to how journalists and the public interact; PR is now a business of its own. Public relations and media are now dramatically enhanced with the evolution of the Internet and multiple digital platforms. What used to be standard press releases, press conferences, and information spread via journalists, newspapers, and TV; is now a matter of the right social media and digital distribution. This book offers anyone, whether a newcomer to the field of PR and media, or a seasoned pro, a step-by-step walk through the best strategies for your own PR. Music Executive, Mathew Knowles offers years of marketing savvy folded into easy to use tips and practices. His lessons both educate and establish the reader via the tools presented in each chapter. Anyone looking to know the ins and outs of how to better publicize their ventures in today's market will find here a comprehensive but bite-sized manual of pure Knowles marketing genius.
Racism From the Eyes of a Child is a personal reflection on racism in America through a childhood lived through the country's most separate past. Growing up during the burgeoning civil rights movement, Dr. Knowles examines the backdrop of discrimination by tracing his family's roots from post-slavery up through the civil rights era, on into the present racial climate.